Supercharge your business with radically creative marketing strategy
You need marketing that hits.
Marketing strategy might feel like a puzzle or chess game—but a focused strategy can help you win. An impactful marketing strategy can accomplish many important business objectives—like raising brand awareness, educating users, driving conversions, and boosting revenue. A marketing strategy is the first key step to focusing your marketing efforts.
What is a marketing strategy?
A marketing strategy is a comprehensive action plan for marketing. Your marketing strategy should be designed around your organization’s key business goals—and evolve as your business changes.
A successful marketing strategy—
- Generates positive ROI
- Unlocks valuable business opportunities
- Prevents technical issues from arising
Marketing strategies identify potential courses of action and recommend the most attractive options for next steps. A marketing strategy is outcome focused—but also matches output expectations with the available resources.
How a marketing strategy is created
Developing a digital marketing strategy goes something like this—
1- Discovery call: The first step is a discovery call to discuss the organization’s key business objectives and how a marketing strategy can map to those objectives.
2- Proposal: The client receives a formal proposal for a marketing strategy. The proposal provides a basis for conceptual and contractual agreement between the client and marketer.
3- Information gathering: Your marketer gathers more information on your organization and your competitors’ marketing strategies.
4- Information analysis: Your marketer organizes and analyzes the data that’s pertinent to your marketing strategy.
5- Strategy development: Your marketer creates a marketing strategy with a set of recommended options based on the results of her analysis.
6- Strategy deliverable: The client receives a comprehensive marketing strategy report containing all the data, analysis, and recommended actions.
7- Next steps: With no obligation to act, the client may contemplate the marketing strategy recommendations and decide the appropriate next steps.
Why your crypto or fintech platform needs a marketing strategy
You may already know why a technical product on the innovation frontier needs marketing. Just for fun, let’s use a meme to express the need for marketing strategy—
A marketing strategy is the first important step for your blockchain platform to become a thought leader. Marketing in a rapidly growing sector like web3 can create unique opportunities to educate, engage, and nurture your target audience.
What makes marketing strategies low risk
Creating a marketing strategy does not establish the obligation to act on any recommendations—that makes a marketing strategy generally low risk. The price of a marketing strategy is typically fixed at the proposal phase.
Marketing strategies—executed well—can be high-impact tools that drive significant business improvements. You need a marketing strategy that produces the most impact with the least resources—that’s why marketers like to identify all the “easy wins” for the first priorities of any marketing plan.
Learn more about getting a marketing strategy
Is a marketing strategy right for your organization? Connect with Allie to book a discovery call—she’s got a wild urge to explore what a successful marketing strategy can do for you.
Does your organization already have a mountain of content? Then you need a content audit to get more information on your status quo.
