Manage your marketing like an expert
Better to manage your marketing than let your marketing manage you.
Marketing management may seem like an administrative cluster that you’d rather avoid—that’s understandable. Efficient marketing management is essential to succeeding at marketing, especially as your content mountain continues to grow.
What is marketing management?
Marketing management is the practice of efficiently managing all the processes that are necessary for marketing. Many of these processes are administrative—like managing a content calendar and uploading new assets. Marketing managers can use content management systems (CMSs) to manage large volumes of content efficiently.
Let’s take a look at what expert marketing managers typically do—
- Juggle creative mediums and formats
- Maintain multiple distribution channels
- Manage marketing over long periods of time
- Organize marketing content from multiple contributors
- Drive marketing activations at all stages of production
- Manage marketing activities across software platforms
How to manage your marketing like a pro
The process to efficiently manage marketing goes something like this—
1- Assess the content landscape: A marketing manager’s first step is to assess the existing content landscape. This can be accomplished by conducting a content audit.
2- Establish marketing management priorities: An efficient marketing manager identifies what matters most for the organization and defines the highest priorities for marketing management.
3- Create a marketing management plan: The next step for your marketing manager is to create a marketing management plan that’s fully customized to your business.
4- Execute the marketing management plan: Implementing a marketing management plan typically has many components and occurs over a long period of time.
5- Monitor results: Marketing managers continually monitor the results of their efforts to look for new ways to improve the management process.
6- Adjust the marketing management strategy as necessary:Expert marketing managers act on the results of their qualitative and quantitative findings to continually manage the team’s marketing activities more effectively.
Why you need to manage your marketing
You may already realize that a technical product on the innovation frontier needs marketing. Just for laughs, let’s use a meme to express the relevancy of smart content management—
Marketing management is a lot more than just organizing documents. Here’s everything to love about professional marketing management—
- Makes it easier to plan, create, and distribute marketing content
- Keeps your digital assets organized
- Makes your content more accessible to colleagues
- Enables digital marketing strategies to scale
Marketing management lets you own your marketing—your marketing doesn’t own you.
What can make marketing management efficient
Efficiency is core to effective marketing management. Check out these tips and tricks for efficiently managing your online marketing efforts—
- Organize your content management system to be informative and user friendly
- Organize your digital library for easy storage, retrieval, and content repurposing
- Choose a content management system that prioritizes version control and security
- Leverage tools and software that automate repetitive tasks
- Integrate your CMS with tools and platforms that further increase productivity
Learn more about marketing management
Are you ready to take marketing management seriously? Connect with Allie to book a discovery call—she’s poised and ready to produce the right marketing management strategy for you.
