Prove marketing success with analytics

Numbers (typically) don’t lie.

Assessing the performance of a marketing strategy may seem daunting—that’s relatable. Marketing analytics have a steep learning curve but consistently provide valuable insights. Marketers who use analytics usually love it—that’s because marketing analytics make their jobs easier. 

What is marketing analytics?

Marketing analytics is the practice of gathering, organizing, analyzing, and reporting the relevant data for a marketing strategy. You can think of marketing analytics as an efficient way to learn more about what’s working and not working for your marketing. 

What’s the full scope of marketing analytics? Check it out—

• Analytics for owned websites
• Analytics for social media
• Analytics for email marketing
• Paid media analytics
• SEO analytics
• Competitor marketing analytics

How to analyze your marketing content

Most of the work required for marketing analytics occurs at the beginning of the process—that can make getting started feel intimidating. But you can do this! 💪 The process to analyze marketing content goes like this—

1- Collect data: The first step is to collect the relevant data. Gathering data from multiple sources can provide unique insights.

2- Organize the data: Marketers can create integrated dashboards to organize the marketing data that they collect.

3- Build custom reports:  Data analytics dashboards enable marketers to create custom data analytics reports. The reports can include data from many digital channels.

4- Automate reporting: Marketers may automate data analytics reporting using the settings in reporting dashboards.

5- Analyze the results: Marketers use the reports they receive to analyze the data. The analysis is framed by the goals of the marketing strategy and priorities of the organization.

6- Summarize the results: Your marketer’s next step is to summarize the analytical results into a digestible format, like a presentation or email.

7- Make data-driven recommendations: Your marketer uses her analysis to make data-driven recommendations for decision makers to consider.

8- Adjust the marketing strategy: The marketing strategy can be adjusted to address any weaknesses and better capitalize on areas of strength.

Why your crypto or web3 platform needs marketing analytics

You may already understand why a technical product on the innovation frontier needs marketing. Let’s express the need for marketing analytics in meme form—

Using data analytics is one of the best ways to succeed at marketing. Why? Because with the right analytics, you can—

1. Learn more about your target audience
2. Learn more about the activity on your digital media properties
3. Calculate the ROI of your marketing strategy
4. Get real-time actionable insights
5. Understand what your audience likes, loves, and hates
6. Identify emerging trends and evolving user preferences
7. Use data to minimize marketing guesswork

How to conduct analytics efficiently

Leveraging data analytics for your marketing strategy doesn’t have to require lots of time. Let’s reveal some tips and tricks for using marketing analytics efficiently—

• Only collect data that’s relevant to your marketing priorities
• Use the right mix of tools and software to meet your data analytics needs 
• Leverage automation software whenever possible
• Focus your reporting on key metrics and indicators
• Use predictive analytics to forecast future trends

Learn more about marketing analytics

Is a marketing analytics strategy right for your organization? Connect with Allie to book a discovery call—she’s yearning to analyze reams of marketing data on your behalf.