Maximize your marketing ROI with optimization
Marketing optimization is way more than just SEO.
Marketing optimization might feel like an opaque concept—what does it mean to optimize your marketing? A marketing optimization strategy can enable marketing success by continually getting the most value from your marketing activities. Marketing optimization is what can make marketing increasingly profitable over time.
What is marketing optimization?
Marketing optimization is a collection of practices organized around the concept that marketing efforts can be increasingly impactful over time. You need a marketing optimization strategy to ensure that your marketing is effectively leveraged to provide value to your organization for years to come.
What’s the full scope of marketing optimization? Check it out—
- Optimizing your marketing mix, channel strategy, and content calendar
- Optimizing your marketing management practices
- Optimization to better meet organizational and audience needs
- Optimization for search-engine discoverability—SEO
- Optimization to improve content quality and calls to action
How to optimize your marketing
With so many ways to optimize your marketing, how should you approach the process? Marketers use a methodology that typically goes like this—
1- Identify your options: The first step is to explore the types of marketing optimization that are possible and learn about the pros and cons of each.
2- Determine your optimization priorities: The next step is to evaluate your business priorities and evaluate which marketing optimization tactics would be most relevant and impactful.
3- Create a marketing optimization plan: Your marketer can then organize all of the relevant information to create a comprehensive plan for optimizing your marketing.
4- Execute the strategy: The next step is to execute the optimization strategy, taking care to stay on budget and on schedule.
5- Monitor your results: Your marketer can continually collect relevant information to monitor the impact of your optimization efforts.
6- Adjust your optimization strategy as necessary: You can use the available information and recommendations from your marketer to adjust—optimize? 😂—your marketing optimization strategy as necessary.
Why you definitely need to optimize your marketing strategy
You may already understand why a technical product on the innovation frontier needs marketing. Let’s use a silly meme to express the need for marketing optimization—
Great reasons abound for optimizing your marketing. Let’s dive into most of them—
- Marketing optimization makes your marketing campaigns more impactful
- Marketing optimization can boost audience engagement
- Optimized marketing can improve your brand image
- Optimization makes marketing content more profitable
- Optimized marketing can continually produce value over time
What makes marketing optimization low risk
Marketing optimization is a practice that marketers use to lower the risk profile of a marketing strategy. Optimization for content focuses heavily on reusing, repurposing, and refreshing existing assets—which is generally less risky (read: less expensive) than creating fresh new creative content.
Let’s take a peek at all the ways that a marketing optimization strategy can maximize impact and minimize risk—
- Leverage proven marketing optimization strategies
- Prioritize strategies that are adaptable and sustainable
- Generate data to support optimization decisions
- Prioritize testing and iteration of marketing strategies
Learn more about optimizing your marketing
Does your organization need to focus more on marketing optimization? Connect with Allie to book a discovery call—she’s fired up about marketing optimization and how it can potentially help you.
