Maximize your digital marketing ROI with optimization

Digital marketing optimization is way more than just SEO.

Digital marketing optimization might feel like an opaque concept—what does it mean to optimize your digital marketing? A digital marketing optimization strategy can enable digital marketing success by continually getting the most value from your marketing activities. Digital marketing optimization is what can make digital marketing increasingly profitable over time.

What is digital marketing optimization?

Digital marketing optimization is a collection of practices organized around the concept that digital marketing efforts can be increasingly impactful over time. You need a digital marketing optimization strategy to ensure that your digital marketing is effectively leveraged to provide value to your organization for years to come.

What’s the full scope of content optimization? Check it out—

  • Optimizing your marketing mix, channel strategy, and content calendar
  • Optimizing your digital marketing management practices
  • Optimization to better meet organizational and audience needs
  • Optimization for search-engine discoverability—SEO
  • Optimization to improve digital content quality and calls to action

How to optimize your digital marketing 

With so many ways to optimize your digital marketing, how should you approach the process? Digital marketers use a methodology that typically goes like this—

1- Identify your options: The first step is to explore the types of digital marketing optimization that are possible and learn about the pros and cons of each. 

2- Determine your optimization priorities: The next step is to evaluate your business priorities and evaluate which digital marketing optimization tactics would be most relevant and impactful.

3- Create a digital marketing optimization plan: Your digital marketer can then organize all of the relevant information to create a comprehensive plan for optimizing your digital marketing.

4- Execute the strategy: The next step is to execute the optimization strategy, taking care to stay on budget and on schedule.

5- Monitor your results: Your digital marketer can continually collect relevant information to monitor the impact of your optimization efforts.

6- Adjust your optimization strategy as necessary: You can use the available information and recommendations from your digital marketer to adjust—optimize? 😂—your digital marketing optimization strategy as necessary.

Why you definitely need to optimize your digital strategy

You may already understand why a technical product on the innovation frontier needs digital marketing. Let’s use a silly meme to express the need for digital marketing optimization—

Great reasons abound for optimizing your digital marketing. Let’s dive into most of them—

  • Digital marketing optimization makes your marketing campaigns more impactful
  • Digital marketing optimization can boost audience engagement
  • Optimized digital marketing can improve your brand image
  • Optimization makes digital marketing content more profitable
  • Optimized digital marketing can continually produce value over time

What makes digital marketing optimization low risk

Digital marketing optimization is a practice that digital marketers use to lower the risk profile of a digital marketing strategy. Optimization for digital content focuses heavily on reusing, repurposing, and refreshing existing assets—which is generally less risky (read: less expensive) than creating fresh new creative content. 

Let’s take a peek at all the ways that a digital marketing optimization strategy can maximize impact and minimize risk—

  • Leverage proven digital marketing optimization strategies
  • Prioritize strategies that are adaptable and sustainable
  • Generate data to support optimization decisions 
  • Prioritize testing and iteration of digital marketing strategies

Learn more about optimizing your digital marketing

Does your organization need to focus more on digital marketing optimization? Connect with Allie to book a discovery call—she’s fired up about digital marketing optimization and how it can potentially help you.