Get more eyeballs with effective digital content distribution

Put your digital content in the right place at the right time.

Digital content distribution might feel like something that uses too much time and resources. An impactful digital content distribution strategy doesn’t require being everywhere online—just in the right digital places at the right times. You need an effective distribution strategy to get your digital content in front of the right eyeballs.

What is digital content distribution?

Digital content distribution is the practice of planning, executing, and monitoring a digital distribution strategy. Digital content distribution encompasses all of the tactics and methods used to showcase digital marketing assets.

The ways to distribute digital content can be divided into three main categories—

  • Distribution via owned channels like a website or newsletter
  • Distribution via third-party channels like social media or a partner website
  • Paid distribution through advertising

How digital content distribution works

The process to distribute digital content generally works like this—

1- Identify the digital marketing assets: What creative assets are you distributing? Your first step is to assess your digital marketing inventory.

2- Determine the most relevant channels: The next step is to research where your target audience hangs out to identify the most relevant distribution channels.

3- Establish the publishing schedule: Your digital marketer then conducts more research to determine the times when your target audience is most active on these platforms.

4- Create a content distribution plan: Digital marketers consolidate all of their research to produce a comprehensive digital content distribution plan, otherwise known as a channel strategy.

5- Execute the digital content distribution plan: The next step is to put the content distribution plan into action. Digital marketers can use social media post scheduling and other software tools to minimize the administrative burden.

6- Monitor the results: Digital marketers monitor the results of their distribution efforts by collecting and analyzing data from each distribution channel.

7- Optimize the digital content distribution strategy: Digital marketers can act on their analytical findings to make a digital content distribution strategy more effective.

Why digital content distribution is important

You likely already know why a technical product on the innovation frontier needs digital marketing. Just for fun, let’s use this meme to convey the necessity of smart digital content distribution

Here’s what effective digital content distribution can do—

  • Raise brand awareness
  • Increase website traffic
  • Boost audience engagement
  • Supercharge your SEO 
  • Increase conversions
  • Generate more sales

What can make digital content distribution efficient

Digital content distribution doesn’t have to take up all of your time. Check out these strategies to efficiently distribute content like a pro—

  • Focus on the most relevant platforms and channels
  • Know the behavior of your target audience extremely well 
  • Use scheduling and automation tools
  • Collaborate with distribution partners

Learn more about digital content distribution

Is it time to develop a digital content distribution plan? Connect with Allie to book a discovery call—she’s chomping at the bit to distribute some great content for you.