Revolutionize your digital marketing with a digital content audit

Digital content audits create options.

Digital content audits are like treasure hunts. They can reveal many exciting digital marketing opportunities—plus expose areas needing improvement. A digital content audit is the first key step to developing an efficient and impactful digital marketing strategy.

What is a digital content audit?

A digital content audit examines all of your existing content using qualitative and quantitative methods. A digital content audit can generate some surprising results, and may identify untapped opportunities, important challenges, and hidden trends.

A digital content audit is just that—a comprehensive report on your organization’s existing digital content. Digital content audits typically identify and recommend options as potential next steps.

How digital content audits work

The process to conduct a digital content audit goes like this—

1- Discovery call: The first step is a discovery call to discuss the organization’s key business objectives and how a digital content audit can map to those objectives.

2- Proposal: The client receives a formal proposal for a digital content audit. The proposal provides a basis for conceptual and contractual agreement between the client and digital marketer.

3- Data gathering: The client and digital marketer work together to source the necessary digital content data.

4- Data analysis: Your digital marketer organizes and thoroughly analyzes the data.

5- Formulate options: Your digital marketer prepares a set of recommended options based on the results of her analysis.

6- Digital content audit report: Next the client receives a comprehensive digital content audit report containing all the data, analyses, and recommended actions.

7- Next steps: With no obligation to act, the client contemplates the recommendations and decides next steps.

Why your crypto or web3 platform needs a digital content audit

You may already know why a technical product on the innovation frontier needs digital marketing. Just for fun, let’s use a meme to express the need for routine digital content auditing—

 

 

A digital content audit can be the first important step for your blockchain company to become a thought leader. Digital marketing in a rapidly growing sector like web3 can create unique opportunities to educate and nurture your target audience.

What makes digital content audits low risk

Commissioning a content audit does not create the obligation to act on any recommendations—that makes a digital content audit generally low risk. The price of a digital content audit is typically fixed at the proposal phase.

Digital content audits can be high-impact tools that drive business improvements because they identify all the “easy wins” for a digital marketing strategy. Digital marketers generally prioritize the recommendations from digital content audits that produce the most impact with the least effort.

Learn more about digital content audits

Is a digital content audit right for your organization? Connect with Allie to book a discovery call—she’s got a burning yearning to explore what a digital content audit can do for you.

And if your organization doesn’t have any content yet, then you need a digital marketing strategy to get started in the right direction.