Supercharge your business with content strategy

Content strategy creates options.

Content strategy might feel like a puzzle or chess game—but a focused strategy can help you win. An impactful content strategy can accomplish many important business objectives—like raising brand awareness, educating users, driving conversions, and boosting revenue. A content strategy is the first key step to focusing your content marketing effort.

What is a content strategy?

A content strategy is a comprehensive action plan for content marketing. You need a content strategy that’s designed around your organization’s key business goals—and evolves as your business changes. 

A successful content strategy—

  • Generates positive ROI
  • Unlocks valuable business opportunities
  • Prevents technical issues from arising

Content strategies identify potential courses of action and recommend the most attractive options for next steps. A content strategy is outcome focused—but also matches output expectations with the available resources. 

How a content strategy is created

Developing a content strategy goes something like this—

1- Discovery call: The first step is a discovery call to discuss the organization’s key business objectives and how a content strategy can map to those objectives.

2- Proposal: The client receives a formal proposal for a content strategy. The proposal provides a basis for conceptual and contractual agreement between the client and content marketer.

3- Information gathering: Your content marketer gathers more information on your organization and your competitors’ content strategies.

4- Information analysis: Your content marketer organizes and analyzes the information and data that’s pertinent to your content strategy.

5- Formulate a content strategy: Your content marketer develops a content strategy with a set of recommended options based on the results of her analysis.

6- Content strategy report: The client receives a comprehensive content strategy report containing all the data, analysis, and recommended actions.

7- Consider next steps: With no obligation to act, the client can contemplate the content strategy recommendations and determine appropriate next steps.

Why your crypto or fintech platform needs a content strategy

You may already know why a technical product on the innovation frontier needs content marketing. Just for fun, let’s use a meme to express the need for content strategy—

A content strategy is the first important step for your blockchain platform to become a thought leader. Content marketing in a rapidly growing sector like web3 can create unique opportunities to educate and nurture your target audience.

What makes content strategies low risk

Creating a content strategy does not create the obligation to act on any recommendations—that makes a content strategy generally low risk. The price of a content strategy is generally fixed at the proposal phase.

Content strategies—executed well—can be high-impact tools that drive significant business improvements. You need a content strategy that can have the most impact with the least resources—that’s why content strategists like to identify all the “easy wins” for the first priorities of any content plan.

Learn more about getting a content strategy

Is a content strategy right for your organization? Connect with Allie to book a discovery call—she’s got a wild urge to explore what a successful content strategy can do for you.

Does your organization already have a mountain of content? Then you need a content audit to get more information on your status quo.