Manage your content like an expert 

Better to manage your content than let your content manage you.

Content management may seem like an administrative cluster that you’d rather avoid—that’s understandable. Efficient content management is essential to succeeding at content marketing, especially as your content mountain continues to grow.

What is content management?

Content management is the practice of efficiently managing all the processes that are necessary for content marketing. Many of these processes are administrative—like managing a content calendar and uploading new assets. Content managers can use content management systems (CMSs) to manage large volumes of content efficiently.

Let’s take a look at what expert content managers do—

  • Organize and manage content at all stages of production
  • Manage content across software platforms
  • Manage content across creative mediums
  • Manage content across distribution channels
  • Manage content over long periods of time
  • Manage content from multiple contributors

How to manage marketing content like a pro

The process to efficiently manage marketing content goes something like this—

1- Assess the content landscape: A content manager’s first step is to assess the existing content landscape. This can be accomplished by conducting a content audit.

2- Establish content management priorities: An efficient content manager identifies what matters most for the organization and defines the highest content management priorities.

3- Create a content management plan: The next step for your content manager is to create a content management plan that’s fully customized to your business.

4- Execute the content management plan: Implementing a content management plan typically has many components and occurs over a long period of time.

5- Monitor results: Content managers continually monitor the results of their efforts to look for new ways to improve the content management process.

6- Adjust the content management strategy as necessary: Expert content managers act on the results of their qualitative and quantitative findings to continually manage the content more effectively.

Why you need to manage your content

You may already realize that a technical product on the innovation frontier needs content marketing. Just for laughs, let’s use a meme to express the relevancy of content management—

Content management is a lot more than just organizing documents. Here’s everything to love about professional content management—

  • Makes it easier to plan, create, and distribute marketing content
  • Keeps your digital assets organized
  • Makes your content more accessible to colleagues 
  • Enables content marketing strategies to scale

Content management lets you own your content—your content doesn’t own you.

What can make content management efficient

Efficiency is core to effective content management. Check out these tips and tricks for efficiently managing your content—

  • Organize your content management system to be informative and user friendly
  • Organize your digital library for easy storage, retrieval, and content repurposing
  • Choose a content management system that prioritizes version control and security
  • Leverage tools and software that automate repetitive tasks
  • Integrate your CMS with tools and platforms that further increase productivity

Learn more about content management

Are you ready to take content management seriously? Connect with Allie to book a discovery call—she’s got a wild urge to produce the right content management strategy for you.