Elevate your content with exceptional editing
Great content editors are cheerleaders in disguise.
Even talented creators need sharp-as-a-tack editors—finished work is rarely produced by just one contributor. An impactful content editor can make your marketing content shine—and may boost the output quality of your whole content team.
What is content editing?
Content editing is the beautiful frosting on a delicious content creation cake. Experienced content editors may approach the editing process in multiple ways, knowing when to take a light touch and when to put the creator hat back on.
What content editors can do—
- Edit for style and tone
- Edit for structure and flow
- Edit for clarity
- Edit for accuracy
- Edit for SEO
- Edit for grammar and spelling
Good content editors can do all of the above. Great content editors are more like cheerleaders who enable creators to produce their best work.
How to edit content like a pro
The process to edit content usually goes like this—
1- Review the content: The first step for a content editor is to review the entire creative asset without making any changes. For editors itching to dive in, this is the hardest part!
2- Make structural improvements: A content editor typically focuses first on making structural changes to improve the organization of the content.
3- Move content that’s misplaced: Content editors aim to use all of a creator’s content by identifying opportunities to move content to where it can be most effective.
4- Edit for accuracy: Editors make sure that what you’re asserting is correct by checking all facts using credible sources.
5- Edit for tone: Part of the content editing process is optimizing (if needed) the tone of the creative asset. Enhanced word choices are your content editor’s specialty.
6- Edit for flow and clarity: The next step is for your content editor to review the marketing asset for clarity. With so many editorial changes freshly made—it’s vital to ensure that the content is clear and flows smoothly.
7- Proofread: A great content editor always reviews the document for basic errors in punctuation, grammar, and spelling.
8- Be the audience: The last step for your content editor is to be your audience. She skims the content one more time, making sure that even someone in a rush can still benefit from what they’re seeing.
Why your crypto or web3 platform needs a great content editor
You may already know why a technical product on the innovation frontier needs marketing. Let’s have some fun by using a meme to express why you need a stellar content editor—
What exactly can a great editor do? Let’s make a short list—
- Provide subject matter expertise that’s relevant to you
- Distill complex material into language that’s easy to understand
- Produce polished assets that enhance credibility and the user experience
Learn more about content editing
What else are you wondering about content editing? Connect with Allie to book a discovery call—she’s ready to explore what savvy content editing can do for you.
