Elevate your content with exceptional content editing

Great content editors are cheerleaders in disguise.

Even great writers need sharp-as-a-tack editors—finished work is rarely produced by only the creator. An impactful content editor can make your marketing content shine—and may boost the writing quality of your whole content team. 

What is content editing?

Content editing is the beautiful frosting on a delicious content creation cake. Experienced content editors can approach the editing process in multiple ways, knowing when to take a light touch and when to put the writer hat back on.

What content editors can do—

  • Edit for accuracy
  • Edit for clarity
  • Edit for style and tone
  • Edit for structure
  • Edit for SEO
  • Edit for grammar and spelling

Good content editors can do all of the above. Great content editors are more like cheerleaders who enable writers to produce their best work.

How to edit content like a pro

The process to edit marketing content (like a blog) usually goes like this—

1- Review the content: The first step for a content editor is to review the entire blog or case study without making any changes. For editors itching to dive in, this is the hardest part!

2- Make structural improvements: A content editor typically focuses first on making structural changes to improve the organization of the document. 

3- Move content that’s misplaced: Content editors focus on using all of your words by identifying opportunities throughout the document to move content to where it can be most effective.

4- Edit for accuracy: Content editors make sure that what you’re asserting is correct by checking all facts using credible sources. 

5- Edit for tone: Part of the content editing process is optimizing (if needed) the tone of the document. Enhanced word choices are your content editor’s specialty. 

6- Edit for flow and clarity: The next step is for your content editor to review the document for clarity. With so many editorial changes freshly made—it’s vital to ensure that the content is clear and flows smoothly. 

7- Proofread: A great content editor always reviews the document for basic errors in grammar and spelling.

8- Be the audience: The last step for your content editor is to be your audience. She skims the content one more time, making sure that even someone in a rush can still benefit from what they’re seeing.

Why your crypto or web3 platform needs a great editor

You probably already know why a technical product on the innovation frontier needs content marketing. Let’s have some fun by using a meme to express why you need a stellar content editor—

What exactly can a great editor do? Let’s make a list—

  • Provide subject matter expertise that’s relevant to you 
  • Distill complex material into language that’s easy to understand
  • Produce polished assets that enhance credibility and the customer experience

Learn more about content editing 

What else are you wondering about content editing? Connect with Allie to book a discovery call—she’s ready to explore what savvy content editing can do for you.