Get more eyeballs with effective content distribution
Put your content in the right place at the right time.
Content distribution might feel like something that uses too much time and resources. An impactful content distribution strategy doesn’t require being everywhere online—just in the right digital places at the right times. You need an effective distribution strategy to get your content in front of the right eyeballs.
What is content distribution?
Content distribution is the practice of planning, executing, and monitoring a distribution strategy. Content distribution encompasses all of the tactics and methods used to showcase marketing assets.
The ways to distribute content can be divided into three main categories—
- Distribution via owned channels like a website or newsletter
- Distribution via third-party channels like social media or a partner website
- Paid distribution through advertising
How content distribution works
The process to distribute digital content generally works like this—
1- Identify the marketing assets: What creative assets are you distributing? Your first step is to assess your marketing inventory.
2- Determine the most relevant channels: The next step is to research where your target audience hangs out to identify the most relevant distribution channels.
3- Establish the publishing schedule: Your marketer then conducts more research to determine the times when your target audience is most active on these platforms.
4- Create a content distribution plan: Marketers consolidate all of their research to produce a comprehensive content distribution plan, otherwise known as a channel strategy.
5- Execute the content distribution plan: The next step is to put the content distribution plan into action. Marketers can use social media post scheduling and other software tools to minimize the administrative burden.
6- Monitor the results: Marketers monitor the results of their distribution efforts by collecting and analyzing data from each distribution channel.
7- Optimize the content distribution strategy: Marketers can act on their analytical findings to make a content distribution strategy more effective.
Why content distribution is important
You likely already know why a technical product on the innovation frontier needs marketing. Just for fun, let’s use this meme to convey the necessity of smart content distribution—
Here’s what effective content distribution can do—
- Raise brand awareness
- Increase website traffic
- Boost audience engagement
- Supercharge your SEO
- Increase conversions
- Generate more sales
What makes content distribution efficient
Content distribution doesn’t have to take up all of your time. Check out these strategies to efficiently distribute content like a pro—
- Focus on the most relevant platforms and channels
- Know the behavior of your target audience extremely well
- Use scheduling and automation tools
- Collaborate with distribution partners
Learn more about content distribution
Is it time to develop a content distribution plan? Connect with Allie to book a discovery call—she’s chomping at the bit to distribute some great content for you.
