Grow your business with great content

Your content needs to rock.

Creating content for a marketing strategy may feel like a gargantuan task—especially if you have limited resources. Marketing content can exist in myriad forms, which only boosts the need for help with its creation. 

Oh, and your marketing content needs to be great—like really great—otherwise you’re just wasting resources.

What is content creation for marketing?

Creating marketing content is the process of producing digital content that can attract, inform, and delight a target audience. Content creation is the engine of content marketing.

What types of content are we talking about?

  • Blogs
  • Videos
  • Podcasts
  • Social media
  • Case studies
  • Infographics
  • Memes
  • And many more!

With so many different types of marketing content, many creators choose to specialize in one or just a few formats. A focused approach is most likely to produce top-quality results.

How great content gets made

The process to produce great content goes like this—

1- Choose a topic: Pick a relevant topic and identify the target keyword by conducting keyword research.

2- Create a content brief: Prepare a content brief that includes all the pertinent information about the content that you are creating.

3- Conduct research: Research the topic and relevant keywords to gather credible information. Research until you have an opinion.

4- Create an outline: Use your knowledge of both the topic and the marketing goals to create an outline optimized for SEO.

5- Produce a first draft: Create order from chaos by using your research and notes to produce a complete first draft.

6- Edit your work: Read and correct the draft—again and again and again—until you absolutely love it.

7- Request feedback: Share your final draft to get feedback on how to make it better. Revise as needed.

Why your crypto or web3 platform needs stellar content

You may already know why a technical product on the innovation frontier needs content marketing. Just for fun, let’s express the need for great content in meme form—

What exactly can great content do for your business? A lot—

  • Engage your customers
  • Educate about your product
  • Build trust
  • Increase visibility
  • Create community
  • Boost conversions
  • Increase customer lifetime value

Your crypto business needs great marketing content, but not endless quantities of it. Quality always trumps quantity when it comes to content creation.

What makes great content low risk

Creating exceptional content forms the bedrock of a successful content marketing strategy—that’s why content creation that produces awesome results is generally low risk. The price of content creation varies significantly by content type, with the lowest-cost content—like blogs and social media—typically conferring the least risk.

Producing exceptional organic content—the kind that lives on your website or social media—is typically less risky than pursuing a paid media campaign. Why? That’s because—

  • Great organic content can engage, inform, and convert customers continually over time 
  • High-quality marketing content typically costs less than paid advertising campaigns


Learn more about marketing content creation 

What burning questions do you have about content creation? Connect with Allie to book a discovery call—she can gab for days about what it means to be a great writer. 

(And don’t worry, she’s a great listener, too 🤣)