Revolutionize your marketing with a content audit
Content audits create options.
Content audits are like treasure hunts. They can reveal many exciting marketing opportunities—plus expose areas needing improvement. A content audit is the first key step to developing an efficient and impactful marketing strategy.
What is a content audit?
A content audit examines all of your existing content using qualitative and quantitative methods. A content audit can generate some surprising results, and may identify untapped opportunities, important challenges, and hidden trends.
A content audit is just that—a comprehensive report on your organization’s existing digital content. Content audits typically identify and recommend options as potential next steps.
How content audits work
The process to conduct a content audit goes like this—
1- Discovery call: The first step is a discovery call to discuss the organization’s key business objectives and how a content audit can map to those objectives.
2- Proposal: The client receives a formal proposal for a content audit. The proposal provides a basis for conceptual and contractual agreement between the client and auditor.
3- Data gathering: The client and auditor work together to source the necessary content data.
4- Data analysis: Your auditor organizes and thoroughly analyzes the data.
5- Formulate options: Your marketer prepares a set of recommended options based on the results of her analysis.
6- Content audit report: Next the client receives a comprehensive content audit report containing all the data, analyses, and recommended actions.
7- Next steps: With no obligation to act, the client contemplates the recommendations and decides next steps.
Why your crypto or web3 platform needs a content audit
You may already know why a technical product on the innovation frontier needs marketing. Just for fun, let’s use a meme to express the need for routine content auditing—
A content audit can be the first important step for your blockchain company to become a thought leader. Memorable marketing in a rapidly growing sector like web3 can create unique opportunities to educate and nurture your target audience.
What makes content audits low risk
Commissioning a content audit does not create the obligation to act on any recommendations—that makes a content audit generally low risk. The price of a content audit is typically fixed at the proposal phase.
Content audits can be high-impact tools that drive business improvements because they identify all the “easy wins” for a marketing strategy. Marketers generally prioritize the recommendations from content audits that produce the most impact with the least effort.
Learn more about content audits
Is a content audit right for your organization? Connect with Allie to book a discovery call—she’s got a burning yearning to explore what a content audit can do for you.
And if your organization doesn’t have any content yet, then you need a marketing strategy to get started in the right direction.
