Allie Grace Garnett is a web3 marketing professional with a lifelong passion for words. Allie provides radically fresh and creative marketing services to crypto, web3, and AI clients.
Allie is a Harvard Business School graduate with a professional background in engineering and financial marketing. In this era of information overload, Allie is obsessed with marketing hacks. Let’s meet audiences where they’re at—and then give the people exactly what they want!
Allie leverages her deep knowledge of web3, blockchain AI, and finance to drive ROI from boundary-pushing marketing strategies. An experienced marketer, writer, social media and SEO expert—Allie stands out for her ability to lead and meaningfully participate in the execution of any marketing strategy.
Watch this video podcast to get Allie’s 2022 take on cryptocurrency and blockchain technology.
“But what excites me the most? Blockchain. Especially AI-powered blockchain. And marketing that’s unforgettable. Let’s realize web3’s true potential—let’s get started!”
The best marketing tells a story. A memorable one.
Allie’s story begins with her passion for writing—which extends back to high school, in Manchester, New Hampshire. It was 1995 when Allie saw her first byline, for a music review of Belly’s album King. (“Seal my fate…”) Seeking a challenge as she entered college, Allie developed her analytical capabilities by earning an undergraduate degree in civil engineering.
Working professionally as an environmental engineer, Allie demonstrated her technical prowess but also yearned for more dynamic professional work. She scratched that proverbial itch by founding the Young Alumni Volunteer Association—YAVA—a nonprofit organization and social network that encouraged volunteering among recent college graduates. (Ask Allie about the many YAVA marriages and babies!) Allie’s early experience as a founder in the Myspace era taught her about the importance of marketing.
Allie attended Harvard Business School to pivot her career from engineering to finance. Drawn to client-facing roles, she focused her finance career in marketing. Allie became acquainted with the institutional investing crowd, adopting and iterating the marketing strategies that proved most effective.
Allie took a leap in 2015 to start providing freelance writing and marketing services to finance clients. She quickly expanded her subject matter expertise to crypto and web3, becoming a full-service marketing leader who isn’t afraid to be radically creative.
Allie’s professional work as a marketer and writer includes contributions to Filecoin, Investopedia, Robinhood, Thomson Reuters, Benzinga, The Motley Fool, Decrypt, The Block, The Defiant, HackerNoon, CoinMarketCap, Binance Square, Bitcoinist, BeInCrypto, Britannica Money, and PEHubWire.
A writer at heart, Allie thrives on the power of narrative. She is always asking herself and her team—what story can we tell?
Let’s write the next chapter.
What are your business goals? How can marketing help you to achieve those goals? You need creative & memorable marketing strategy that's mapped to your business objectives.
Creating a comprehensive marketing plan means that someone has to execute & manage it. Effective management is key to the efficiency—and sanity!—of your marketing team.
How is your marketing strategy performing? Do you even know? Analyzing key metrics—and acting on your findings—is crucial to maximizing the impact of your marketing strategy.
Is your marketing achieving the best possible results? Optimizing a marketing effort means leveraging SEO best practices plus holistically evaluating what does and doesn't work.
Accessible, informative & engaging content is the cornerstone of any successful marketing strategy. Content creation is a worthy craft, and pretty fun too.
The best editors are natural-born cheerleaders—and detail oriented to a fault. Even great creators need great editors to help them achieve their full potential.
What’s a great piece of content without robust distribution? Thoughtful yet pervasive distribution is essential to any marketing strategy.
A content audit is really the first step toward creating an impactful marketing strategy. Content audits identify quick wins to jumpstart your marketing.
“As a marketer, Allie’s instincts are spot-on. As a writer, she strikes that perfect blend of competence, empathy, enthusiasm, and approachability. Oh, and she never EVER misses a deadline.”
“You’re not a good editor—you’re a great editor.”
“Allie is a fantastic digital marketing lead and writer. She requires little direction and always delivers above what is asked ahead of schedule. If you’re looking for a marketing overachiever in the crypto and Web3 space, look no further than Allie!”
“Not only can Allie write, but she is also skilled at leading entire digital marketing teams. If you need a veritable marketing machine for your organization, Allie can build it, run it, and optimize it as the business needs.”
“Allie is a phenomenal asset to the organization. From marketing strategy development to fostering cohesion across our remote team, her ideas, energy and follow-through have put us on a path to journalistic success.”
“Working with Allie is a real delight. I’ve hired and re-hired her for two different projects now, and she has always added value, structure, and energy. Most recently we hired her for a marketing outreach project, but offered her a full-time opportunity soon after seeing the impact she is able to have.”
“I hired Allie to provide marketing services on an as-needed basis, and have been pleased with her efficient and resourceful nature. Pretty much anything I need help with, she is able and ready to jump in. Her response time and thoroughness are excellent.”
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