Content Strategy
What are your business goals? How can content help you to achieve those goals? You need a content strategy mapped to your business objectives to maximize your content’s impact.
Nice to meet you
Allie Grace Garnett is a content marketing professional with a lifelong passion for the written word. Allie provides writing, editing, content strategy, and content marketing services to business, finance, and technology clients.
Allie is a Harvard Business School graduate with a professional background in investment finance and engineering. Allie’s passion for writing extends back to high school, where she held several editorships on the school’s award-winning newspaper. As a content marketer, Allie thrives on developing effective content strategies and putting them into action—and then measuring the results!
Allie leverages her deep knowledge of cryptocurrency, blockchain, and Web3 to drive ROI from innovative content marketing. Allie possesses a wide range of skills and competencies, both strategic and functional. An experienced content strategist, savvy content marketer, and SEO expert—Allie stands out for being a passionate writer who is devoted to her craft.
Watch this video podcast to get Allie’s 2022 take on cryptocurrency and blockchain technology.
“But what excites me the most? Blockchain. SEO. Killer content strategy. Let’s realize web3’s true potential and produce a ton of great content—all while ranking #1 in Google. Let’s get started!”
Meet Allie
The best content tells a story. A memorable one.
Allie’s passion for writing extends back to high school, in Manchester, New Hampshire. It all began when Allie saw her first byline, in 1995, for a music review of Belly’s album King. (“Seal my fate…”)
Before coming full circle back to creating content, Allie developed her analytical capabilities by earning an undergraduate degree in engineering and working professionally as an environmental engineer. She developed her strengths as a project manager and strategist by also founding a nonprofit organization that encouraged volunteering among recent college graduates.
Allie attended Harvard Business School to pivot the focus of her career to finance. She was (and still is) passionate about financial innovation as a powerful tool to address climate change. Allie focused her finance career in marketing, taking responsibility for institutional fund raising, business development, and marketing content creation.
Allie finally took the leap in 2015 to refocus her professional career on writing, her first passion. She quickly found her niche—writing, editing, and producing highly engaging content for finance and business clients. Allie flourished to expand both her subject matter and functional expertise, becoming a cryptocurrency and blockchain expert who lives and breathes SEO.
Allie’s professional work includes contributions to Filecoin, Investopedia, Robinhood, Thomson Reuters, Benzinga, The Motley Fool, Decrypt, The Block, Britannica Money, and PEHubWire. Notable roles include Content Marketing Lead for Filecoin, Cryptocurrency Content Editor for Investopedia, and SEO Content Editor for The Motley Fool.
Allie is a writer at heart who loves to distill complex topics into useful content that is easy to understand. She thrives on making data-driven decisions, and is always asking herself and her team—what story can we tell?
Let’s write the next chapter.
My services
Content Creation
Accessible, informative, and engaging content is the cornerstone of any successful content strategy. Writing great content is a worthy craft, and pretty fun too.
Content Editing
The best editors are natural-born cheerleaders—and detail oriented to a fault. Behind every great writer is a great editor, ideally one who helps you to achieve your full creative potential.
Content Distribution
What’s a great piece of content without robust distribution? Thoughtful yet pervasive distribution is essential to the outstanding performance of any content strategy.
Content Management
Creating a mountain of awesome content means that someone has to organize & manage it. Content management is key to the efficiency—and sanity!—of the content team.
Content Optimization
Is your content optimized for search? Is it maximizing ROI? Optimizing content means leveraging SEO best practices plus regularly updating your content to keep it fresh.
Content Analytics
Is your content strategy succeeding? Can you prove it? Analyzing key metrics—and acting on your findings—is crucial to maximizing the impact of your content marketing strategy.
Content Auditing
A content audit is really the first step to developing an impactful content marketing strategy. Content audits can identify quick wins to jumpstart your content marketing efforts.
Subject Matter Expertise
- Content marketing
- Search engine optimization
- Blockchain technology
- Cryptocurrency
- Web3
- Personal finance
- Project & investment finance
- ESG investing
- Renewable energy
- Entrepreneurship
Functional Expertise
- Planning
- Market research
- Writing
- Editing
- Fact checking
- Publishing
- Distribution
- Analysis
- Auditing
- Data management
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business plans
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strategy memos
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program guides
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interactive courses
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webinars
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whitepapers
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case studies
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blogs
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interviews
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social media
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marketing emails
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presentation decks
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marketing teasers
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infographics
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featured images
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business plans
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strategy memos
-
program guides
-
interactive courses
-
webinars
-
whitepapers
-
case studies
-
blogs
-
interviews
-
social media
-
marketing emails
-
presentation decks
-
marketing teasers
-
infographics
-
featured images
-
business plans
-
strategy memos
-
program guides
-
interactive courses
-
webinars
-
whitepapers
-
case studies
-
blogs
-
interviews
-
social media
-
marketing emails
-
presentation decks
-
marketing teasers
-
infographics
-
featured images
-
business plans
-
strategy memos
-
program guides
-
interactive courses
-
webinars
-
whitepapers
-
case studies
-
blogs
-
interviews
-
social media
-
marketing emails
-
presentation decks
-
marketing teasers
-
infographics
-
featured images
Portfolio
Cryptocurrency Writing
NFT Writing
DeFi Writing
Web3 Writing
Personal Finance Writing
Business Finance Writing
General Business Writing
Real Estate Writing
ESG Writing
Research Writing
Blog
Infographics
Testimonials
“As a writer and content editor, Allie strikes that perfect blend of competence, empathy, enthusiasm, and approachability. As a content strategist, her instincts are spot-on. Oh, and she never EVER misses a deadline.”
“You’re not a good editor—you’re a great editor.”
“Allie is a fantastic content lead and writer. She requires little direction and always delivers above what is asked ahead of schedule. If you’re looking for a content marketer in the crypto and Web3 space, look no further than Allie!”
“Allie is a phenomenal asset to the organization. From strategy development to fostering cohesion across our remote team, her ideas, energy and follow-through have put us on a path to journalistic success.”
“Allie is the most prolific writer I’ve ever had the pleasure to work with. She is very organized in her approach to content creation. Not only can she write, but she is also skilled at leading entire content teams. If you need a veritable content machine for your organization, Allie can build it, run it, and optimize it as the business needs.”
“Working with Allie is a real delight. I’ve hired and re-hired her for two different projects now, and she has always added value, structure, and energy. Most recently we hired her for a project, but offered her a full-time opportunity soon after seeing the impact she is able to have.”
“I hired Allie as a researcher on an as-needed basis and have been pleased with her efficient and resourceful nature. Pretty much anything I need help with, she is able and ready to jump in. Her response time and thoroughness are excellent.”
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